quote from GE
"GE reveal(R) technology filters out dull, yellow rays, bringing out colors and patterns that go unnoticed under regular incandescent light. Use general purpose GE reveal(R) bulbsin table lamps, floor lamps, enclosed ceiling fixtures and closet lights to make colors and patterns pop."
the word reveal means:
re·veal1 rəˈvēl/ verb 1. make (previously unknown or secret information) known to others. "Brenda was forced to reveal Robbie's whereabouts" synonyms:divulge, disclose, tell, let slip, let drop, give away, give out,